Start-up Seminars

Starting a Food Business

This session is for you if you are in the early stages of development and are looking to gain knowledge in the food and beverage industry.

In this free 60-minute online seminar learn about:

  • Creating a Business Model
  • Doing your Market Research
  • Analyzing the Competition
  • What is Your Value Proposition?

Do you have an idea for a food business? Want to learn more before you “venture” into food production? Looking to find out how to search for a licensed commercial kitchen that can help you get your venture off the ground? Or just have a delicious recipe you wish to cook up into a money-making business? Then be sure to attend this valuable workshop on ” Starting a Food Business”.

You will leave with a better understanding of how to get started on your path to success in the food and beverage industry!

Next Session: Thursday May 20, 2021 at 10:00am (This session is offered 4 times per year.)
Duration: 1 hour

Market Testing Your Food Product

This session is for you if you have a food or beverage product that needs to be tested before being released to the market.

In this free 60-minute online seminar learn about:

  • The Value of Market Testing
  • How to Perform Market Testing
  • When & How to Incorporate Customer Feedback
  • Continuous Improvement Cycles

You have a food product that is so delicious. Your friends and family can’t stop raving about it. But what about paying customers? Will they like your product as much as you do? How do you know if you should make changes to your product? In this session, we will be joined by Nicole Haney, former Founder & CEO of Boho Bars. Nicole will guide us through the process of Market Testing your product to ensure you are meeting your customers’ needs while staying true to your company’s vision.

You will leave with a better understanding of market testing in the food and beverage industry!

Next Session: Thursday May 27, 2021 at 10:00am (This session is offered 4 times per year.)
Duration: 1 hour

Costing & Pricing to Make Profits

This session is for you if you are would like to know how to price your food or beverage product appropriately.

In this free 60-minute online seminar learn about:

  • Understanding your COGS
  • Cash Flow Management
  • Planning for Profits

If you want to run a successful business it’s important for you to know the ‘numbers’. Learn how to cost and price your products and services for profitability and how the decisions you make about your operations and production processes affect your bottom line. Understand how to budget and spend money so you can pay all your bills and still have money left in your pocket at the end of the year.

Each participant will receive an Excel Financial Forecasting spreadsheet (blank) and completed examples for both a product and service business to assist you through the process. Use the spreadsheet to develop your individual timeline, operating and capital costs, and pricing calculator to create a cashflow projection and income statement for your business.

You will leave with a better understanding of how cost and price your product to make a profit in the food and beverage industry!

Next Session: Thursday April 22, 2021 at 10:00am (This session is offered 4 times per year.)
Duration: 1 hour

Marketing & Branding your Food Product

This session is for you if you have a food or beverage product that needs the perfect brand to suit the right market.

In this free 60-minute online seminar learn about:

  • Why YOU are your brand as a new food or beverage business
  • What to consider when creating a visual identity for your company
  • What does marketing in 2021 look like?

Amanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar, Amanda will share her expert insight, from how to create your brand, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises, “if your product is for everyone, then you are selling to no one”. Know your target market.

You will leave with a better understanding of how to brand and market your product in the food and beverage industry!

Next Session: Thursday May 6, 2021 at 10:00am (This session is offered 4 times per year.)
Duration: 1 hour

Labelling & Packaging your Food Product

This session is for you if you have a food or beverage product that needs an accurate and compliant label.

In this free 60-minute online seminar learn about:

  • Packaging Considerations
  • Labelling Requirements
  • Mistakes to Avoid

Packaging and labelling your food product is where marketing meets regulatory compliance and food safety. You know you want your product to look great on a store shelf, but what are you required to put on the label? How do you choose the right package for your product? For this session, we will be joined by Nicole Haney, former Founder & CEO of Boho Bars. Nicole will guide us through what to consider when choosing a package for your food product, what to include on your label, and what mistakes to avoid when packaging your food product.

You will leave with a better understanding of labelling & packaging in the food and beverage industry!

Next Session: Thursday May 13, 2021 at 10:00am (This session is offered 4 times per year.)
Duration: 1 hour